If you are looking to grow your online business or a physical business that has an online ordering system or mail option, shipping is a primary aspect of any marketing strategy. Many businesses offer one-price shipping, free shipping at specific times or for a dollar amount. Then there are those companies that decide to include the cost of shipping into their business expenses and offer free shipping to customers all of the time. While this may sound expensive, it can help your business to continue to grow.
Always Offer Free Shipping
Increase the volume of sales with free shipping. You are better able to compete with brick-and-mortar stores in the minds of consumers. Instead of getting out and going to the store and braving crowds and other hassles, customers will be more likely to shop online if they see that prices are comparable. Consumers also don’t have to wonder if you have a deal on free shipping because they know it is applicable any time.
Not every business can offer free shipping on every order, especially if it is a small or new business. When you do offer free shipping, you increase the value of the order in the consumer’s mind. One way to do this is to offer it in conjunction with another deal. For instance, you may have a special one-day sale where everything is 30% off. When free shipping is included, the customer knows they are getting an even better deal.
Other special offers include free shipping around holidays or during your slow season. You may also want to provide free shipping for orders that total a certain amount. You can even provide a discount code on Twitter, Facebook, or some other social network for free shipping. Only those who find out about it and share with friends will qualify.
Keeping a customer is worth more than gaining a new one, so offer free shipping to customers that have been with you for a certain time. You may even create a program just for those VIP customers that include free or low cost shipping. They simply have to include a code or number to receive this members-only deal.
It gives the message that they are special and that you value their business. It also encourages them to continue shopping with you rather than trying to establish a new relationship with someone else.
When you offer free shipping, it makes your business more competitive. With the growth of online shopping, you are no longer just competing with the store down the street or across town but the one half-a-world away. Because someone else can offer free shipping, you must if you want to be competitive unless you can sell your products at such a deep discount to make up the difference.
If you are a business selling products online or through the mail, consider free shipping as part of your marketing plan. It just might boost your sales more than you ever thought possible.