A pen is such a simple thing, and yet it can be powerful as a marketing tool. Many businesses use them to incorporate their logo and hand out to current customers and prospects. How can such a simple device be so popular as an advertisement?
Affordable and Easy to Use
Advertising on a pen is affordable for almost any business regardless of size. You can easily find smart-looking pens and have the logo for your company added. For just a small price, you have a ready-made marketing tool that you can carry with you. Stick a few in your briefcase or laptop case or even have a few in your pocket to give out at appropriate times.
With promotional pens, you don’t have to plan a day and time to use them. They don’t take up a lot of room or need to be organized to hand out at specific times or events like many other promotional items. When the opportunity arises, you can quickly hand over a pen with your company’s name on it. They are also easy to replace when they are used up. Since it’s something your potential customer can always use, you have an excuse to stop by again and visit with them.
A Marketing Tool with a Purpose
Pens make great marketing tools because they are useful. Instead of handing out a business card that gets put aside, give out something that will be used on a regular basis. Every time the person takes out the pen to write, he or she will be reminded of your company. It keeps you in their minds when they need whatever product or service you are selling.
Another reason to give out pens as your promotional item is that they work for anyone of any age. This eliminates the worry of whether an item is appropriate to your market or not. And since they get used up, people may ask for more pens in the future. Give away a few of them to complimentary businesses and even more people will hear about your brand.
What to Consider
When planning your promotion, make sure you use a quality pen. You certainly don’t want your business to be associated with something that doesn’t work. You also want to make sure your logo is clear and easy to read and that your information is large enough to see without struggle. A promotional item is only as effective as the message you include. And if that message can’t be read, you have wasted your time.
If you are looking for an easy, affordable way to market your business to a large number of people, giving away promotional pens is a great method to use. Besides being inexpensive, they are also convenient and useful to the recipients. Just include your logo and contact information and you have a simple way to introduce your brand to many new prospects or to remind your current customers about you.