Fact: over 1 billion tourists visit other countries for entertainment, business, or leisure related-reasons and use multiple means of transportation to travel to their destination more than a couple of times per year…well, according to international statistics!
Basically, the travel sector is big business.
So, whether you are an airline or vehicle rental company, imagine the visibility it will bring to your travel brand if you follow good marketing tactics. As a general rule, applying the following rules/steps in practice will increase the chances of successful product and service promotion, help maintain brand royalty and attract new customers to your business – which will also help you maximize your profits long-term.
First of all, you need to determine your main objective before jumping into specific promotional tactics. As with any other industry, the same first steps apply to initiate a successful marketing campaign in the travel/tourism industry. If you have a clear purpose e.g. increase brand awareness or loyalty, you’ll be more successful in assessing the specifics and how they’ll fit in with your general aim.
Next, you need to assess your target audience, which in this case are frequent travelers. Now of course, this is directly linked with the first step. For example, if you need to increase brand awareness you’ll need to market to new travelers. On the other hand, if you intent to maintain brand loyalty, you’ll want to market to current/loyal customers of your company.
Then, decide which promotional tactic best fits your budget and other requirements. Each promotional tactic, such as press advertising, Internet marketing, mass mailing etc. has its own pros and cons. One of the most risk-free promotional methods to market your brand and attract travelers’ attention is by offering promotional gifts and products.
Why promotional products should be part of your marketing campaign
As mentioned earlier, most people are frequent travelers and this means that they don’t have any time to waste – and if they are to receive any business-related items, they prefer something useful rather than be given, for example, a useless flyer or just another ordinary card with your company details.
That is where promotional products come in. Offering a combination of branding/marketing and usefulness for consumers, promotional items can be great for promotional purposes if used correctly.
Some promotional product ideas that are appropriate for frequent travelers include: notebooks, calendars, pens, bags, clothes, passport/document holders, toiletries, pillows, blankets, wallets, and plastic drink bottles. If your budget allows you, you can also offer more expensive, luxury promotional gifts to more first class-type customers. These products are all available unbranded by LogoZoom.com, while they can imprint your logo and company details as needed!
The final step of course, is to offer these promotional products your predefined customers. The only drawback here is that you can’t really measure the success of this tactic but, it almost guarantees that your brand will be spotted by travelers – your target market – and other people as well. Items that are more visible than others and can’t simply be tossed inside a bag e.g. large tote bags work best in this case.