Since the advent of the Internet, it is now easier than ever for people from all walks of life to get into business. While this opens up many new opportunities, it also means that competition is stiffer than ever. A great way to step out from the crowd and showcase the unique qualities of your product or service is to attend a trade show. Whether you are already preparing to take this step or are just considering it, there are a few tips to keep in mind to ensure you make the most of your time.
1. Developing Your Team
While it’s easy to assume you’re the best person for the job to ensure the trade show runs smoothly, accept that you will need help. In advance of the big day, it’s crucial to develop a team and lead them toward the ultimate goal of maximizing exposure. Clever delegation can greatly increase the effectiveness of your booth. The night before the show, assign a group to set everything up, and meet with them in advance to brainstorm ways in which you can draw the largest crowd. Furthermore, on the day of the show, ensure you have at least one team member present with you with excellent interpersonal communication skills to assist you during high-traffic periods throughout the length the show.
2. A Lasting Impression With Promotional Products
During a trade show, participants will interact with a number of businesses within your industry. Therefore, you must devise a viable way to leave a lasting impression. A great way to achieve this goal is to purchase trade show promotional products to give away. After each interaction, encourage visitors of your booth to take with them freebies they can use everyday. The products can feature your company name, logo and contact information, and they will serve as a daily advertisement for the visitor and those they interact with. Among the promotional products you can consider include:
- And so much more!
3. Develop Business Relationships
During the course of just a few short hours, you may meet hundreds of potential new clients. When you receive a business card, it’s a good idea to make a note of the conversation you had. This enables you to better personalize with them in the future, thus maximizing the benefits trade shows are designed to offer. Furthermore, have blank cards on hand on which you can take down the contact information of those not equipped with business cards. Furthermore, encourage them to engage with you on social media outlets such as LinkedIn and Facebook to accelerate your online presence and encourage even further business.
4. Think Before You Pitch
An interested person approaches your booth, and you become overly excited. This is a common mistake. Before you get into detail with them about the intricacies of your business model, take the time to introduce yourself and understand with whom you’re speaking. All too often, excited business owners or managers share too much information with someone who turns out to be a competitor.
5. Organization While Still Fresh On Your Mind
You will likely have a number of special conversations during the course of the trade show. Therefore, while it’s all still fresh on your mind, it’s important to organize all of your contacts. Those with whom you experienced a special connection with should take priority. Save these contacts in a database and make sure to follow-up to schedule a personal meeting.
A Day That Pays Off
Drawing traffic to your business when there are so many competitors in the industry can be tricky, but attending a trade show allows you the unique opportunity to prove to the public you can provide a quality product or service. However, if you don’t take the proper steps in preparation for the big day, you can miss out on big opportunities. By following these tips, you are on your way to providing the community a unique peek inside the inner workings of your industry.